來到如今 phygital 的世界，時裝展的形式可謂千變萬化各有特色，無論是結合AR技術，還是加入表演元素，都打破了以往大家對於時裝展的那份刻板印象。堪稱時裝展王者的 Chanel，在 Karl Lagerfeld 年代沒有重複過場地佈置，每次都在巴黎大皇宮帶來新意；今次反其道而行，臨時搭起當年那種時裝天橋，帶來一場懷舊熱鬧的時裝展。創意總監 Virginie Viard 讓模特兒走在筆直的時裝天橋上，一眾攝影師在台下拍攝，帶大家重返90年代時裝展場景。

Chanel Womenswear Spring/Summer 2022
Photo Courtesy of Getty Images

Chanel Womenswear Spring/Summer 2022

Photo Courtesy of Getty Images

今次預告片邀來荷蘭攝影師雙人組 Inez & Vinoodh，拍攝模特兒Vivienne Rohner 及五位品牌大使 Lily-Rose Depp、Alma Jodorowsky、Blackpink Jennie、Rebecca Dayan 及 Quannah
Chasinghorse-Potts 拿着攝影機的黑白影片及時尚照，各人成為鏡中人及掌鏡人，感受充滿電影風格的預告片；這五位品牌大使更為模特兒整理造型作最後準備。

Virginie Viard 似乎對相機情有獨鍾，她本人亦坦言：「相機很奇妙，攝影姿態很性感，勾起我不少回憶。回想八十年代的時裝表演，模特兒會在搭高的天橋上展示新裝，台下相機鎂光燈閃過不停，快門聲響過不停，我想重拾這種氣氛。」

 

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2022春夏系列設計簡潔，充滿金色及黑白色調，還有粉紅或淡紫色軟呢短裙帶來活力感覺，魚網半截裙、牛仔布套裝，以及黑色雪紡點綴彩色蝴蝶翅膀圖案等，搭配 Mary-Jane 鞋款及涼鞋，彷彿像是海盜穿的鞋，Virginie更打趣表示：「我總是想加點浪漫，加點神祕氣氛。」

不少模特兒穿上經典回歸的泳裝，充滿夏日氣息，還有標誌性tweed 套裝貫穿系列，各人以燦爛奪目的笑容、輕快的身段展現設計，不禁讓人回想起昔日的黃金時代！一眾前排嘉賓被台上模特兒輕鬆氛圍渲染，也不禁陶醉在喜悅之內。

Chanel Womenswear Spring/Summer 2022
Photo Courtesy of Getty Images

Chanel Womenswear Spring/Summer 2022

Photo Courtesy of Getty Images

PARIS, FRANCE - OCTOBER 05: (EDITORIAL USE ONLY - For Non-Editorial use please seek approval from Fashion House) Lily-Rose Depp attends the Chanel Womenswear Spring/Summer 2022 show as part of Paris Fashion Week on October 05, 2021 in Paris, France. (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images)
PARIS, FRANCE - OCTOBER 05: (EDITORIAL USE ONLY - For Non-Editorial use please seek approval from Fashion House) Kim Jennie attends the Chanel Womenswear Spring/Summer 2022 show as part of Paris Fashion Week on October 05, 2021 in Paris, France. (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images)
PARIS, FRANCE - OCTOBER 05: (EDITORIAL USE ONLY - For Non-Editorial use please seek approval from Fashion House) Kristen Stewart attends the Chanel Womenswear Spring/Summer 2022 show as part of Paris Fashion Week on October 05, 2021 in Paris, France. (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images)
PARIS, FRANCE - OCTOBER 05: (EDITORIAL USE ONLY - For Non-Editorial use please seek approval from Fashion House) Soo Joo Park attends the Chanel Womenswear Spring/Summer 2022 show as part of Paris Fashion Week on October 05, 2021 in Paris, France. (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images)
PARIS, FRANCE - OCTOBER 05: (EDITORIAL USE ONLY - For Non-Editorial use please seek approval from Fashion House) Lily-Rose Depp attends the Chanel Womenswear Spring/Summer 2022 show as part of Paris Fashion Week on October 05, 2021 in Paris, France. (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images)
PARIS, FRANCE - OCTOBER 05: (EDITORIAL USE ONLY - For Non-Editorial use please seek approval from Fashion House) Kim Jennie attends the Chanel Womenswear Spring/Summer 2022 show as part of Paris Fashion Week on October 05, 2021 in Paris, France. (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images)
PARIS, FRANCE - OCTOBER 05: (EDITORIAL USE ONLY - For Non-Editorial use please seek approval from Fashion House) Kristen Stewart attends the Chanel Womenswear Spring/Summer 2022 show as part of Paris Fashion Week on October 05, 2021 in Paris, France. (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images)
PARIS, FRANCE - OCTOBER 05: (EDITORIAL USE ONLY - For Non-Editorial use please seek approval from Fashion House) Soo Joo Park attends the Chanel Womenswear Spring/Summer 2022 show as part of Paris Fashion Week on October 05, 2021 in Paris, France. (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images)
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ChanelSpring/ Summer 2022

Editor

Karma Cheung

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Photo Courtesy of GoRunway ; Getty Images