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Saturdays are made for selfies. (Just as #TRR member @mel_lewiss) Drop into #TRR and take us yours today. #TRRMirrorSelfie

A post shared by therealreal (@therealreal) on Dec 14, 2019 at 6:00am PST

當眾多奢華品牌都投入電子零售市場的懷抱，二手買賣平台 The RealReal 反而走回頭路，在三藩市郵政街開設佔地8,000平方英尺的實體店，當中更具有高科技設備，例如具有 REFID 功能的電子智能托盤，只要把珠寶首飾或是手腕等產品放在托盤上，便會顯示產品的詳細描述。

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The dressing rooms in our TRR stores are designed for mirror selfies. Just ask multi-hyphenate It Girl and TRR member @vanessahong. Tag your in-store selfie to be featured. ⁠ -⁠ #h2tREAL #TRRmirrorselfie

A post shared by therealreal (@therealreal) on Nov 7, 2019 at 6:00am PST

顧客可以從 The RealReal App 中瀏覽店舖內的所有時尚貨品的庫存，並為自己預留指定的貨品試身，因此顧客能夠節省在實體店內選購的時間，提供嶄新方便快捷的購物體驗。同時店舖配備維修服務，延長二手手袋、鞋子、珠寶和手錶的壽命，更有衣服修改的貼身服務。

雖然品牌成立以來風波不少，但眼見 Burberry 夥拍 The RealReal 開拓時裝循環經濟的發展，可見二手買賣平台的市場潛力是難以忽視。