Located in the heart of Causeway Bay, the House of Great Treasure transcends the boundaries of a traditional showroom. It is a curated space where design meets functionality, culture blends with craftsmanship, and kitchens are reimagined as the soul of modern living. Created by Ann Chan, CEO of Hero Design Group, this two-story showroom showcases seven distinct kitchen styles, offering visitors an immersive journey into the possibilities of European-inspired living.

At its core, House of Great Treasure embodies a philosophy that transcends aesthetics. For Chan, design isn’t just about creating beautiful spaces—it’s about making a meaningful impact on the lives of those who experience them. Her guiding principle, “design with purpose,” serves as the foundation for every element of this two-story showroom in Causeway Bay. “Design with purpose begins with layered empathy,” she explains. “It’s about creating spaces that serve not just the immediate client, but all who will experience them.”

For Chan, the kitchen is the heart of every home, and the House of Great Treasure reflects this deep connection. “Designing seven distinct kitchens wasn’t just a project; it was a symphony of possibilities,” Chan shares. “My approach harmonised three key movements: First, establishing unique visual identities for each space. Second, crafting detailed user personas, imagining the home chefs, entertainers, and families who would bring these kitchens to life. Finally, meticulously integrating appliances and ergonomics to create not just beautiful spaces, but truly functional culinary experiences.” Each kitchen tells a unique story while maintaining a cohesive narrative throughout the showroom, transforming the space into what Chan calls “a gallery of livable art.” By imagining the lives of home chefs, entertainers, and families, Chan has created kitchens that feel personal and accessible, yet aspirational.

Adding to the immersive nature of the showroom, the wall next to the staircase is adorned with 200 colour swatches, providing visitors with endless possibilities for customisation. As guests ascend to the second floor, they are invited to marvel at the vibrant palette and imagine how their own kitchens could reflect their unique personalities, allowing guests to take flight with their creativity as they ascend.

One of the most personal and striking spaces in the House of Great Treasure is the private kitchen, a collaboration between Hero Design Group and Brazilian designer Juliana Vasconcellos. “I was immediately drawn to Juliana’s bold design sensibility and rich cultural perspective,” Chan recalls. “Our partnership is built on mutual admiration and a shared vision for unbounded, cross-cultural design.”

Drawing inspiration from the natural beauty of Brazil and Hong Kong, the design incorporates organic textures, fluid lines, and Juliana’s stunning furniture collection. The result is a deeply personal space that serves as both a showcase and a gathering place. “Our design narrative draws from the shared natural beauty of Brazil and Hong Kong. Mountains and oceans became our guiding motifs,” says Chan. The result? A deeply personal space that reflects both of our design languages, a fusion of Brazilian vibrancy and Hong Kong’s dynamic energy. “Today, this room serves as a showcase for my curated collection of Juliana’s pieces and a gathering place for cherished friends and family. It’s not a commercial space but rather a private sanctuary, a testament to the power of collaboration, culture, and heartfelt design.”