J-hope has often explained that his stage name comes from the mythological tale of Pandora’s box; after all the miseries of the world were unleashed, only hope remained. Affectionately nicknamed “Hobi” and “sunshine” for his often cheerful demeanour, j-hope embodies a fitting name that, in some ways, serves as a self-fulfilling prophecy—a topic he explores at length in his “Jack In The Box” solo album. But sunny disposition and remarkable talent aside, there’s something else that truly makes him stand out. J-hope has a flair for fashion that is so undeniable, it makes you wonder if style was in Pandora’s box too.

In 2023, j-hope was named Louis Vuitton House Ambassador and he couldn’t be more perfect for the role. Since debuting with BTS in 2013, the K-pop multi-hyphenate has solidified his status as the group’s luxury streetwear-loving fashionista. Fuzzy neon cardigans and a duck-shaped bag? Plunging necklines and a bright red suit? Tattered denim and oversized faux fur boots? j-hope has worn it all. A willingness to try different styles fused with his unshakeable roots in street dance, gives way to a playful wardrobe that is experimental, hip, and always comfortable.

j-hope in Louis Vuitton

While there’s no doubt that j-hope’s ambassadorship with Louis Vuitton plays a part in the brand’s omnipresence in his wardrobe, you can tell the superstar truly loves their stuff. Through whimsical shapes, colours, and textures, Louis Vuitton speaks to Hobi’s fun-loving nature. He often opts for silhouettes that feel close to his beginnings in street dance like caps, baggy denim, varsity jacket and pullovers, but looks equally dashing in the Maison’s more tailored offerings.